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What Actually is Automation?
August 09, 2021
What Actually is Automation?
August 09, 2021

I’m sure you’ve heard the term ‘automation’ by now. It seems as if every internal business process has the word attached to it. While most of you already know about automation, there may be a few out there who have heard the term before but are still confused as to what it is.

So, to help shine a light on the wonders of automation, we’ll break down the term, as well as how businesses and consumers use it to boost efficiency.


What is automation?

In short…

Automation refers to technological applications where human input is minimized to increase efficiency.


How are businesses using automation?

Today, there is an array of automated solutions for businesses looking to save time, money, and boost organizational productivity. The inclusion of technological applications into organizational processes is dependent upon the answer to these questions:

  • Is a task repeatable?
  • Does a task require consistency?
  • Does a task require human input?

If a task is repeatable, requires consistency, and can be executed with little to no human intervention, said organizational process may be eligible for automated applications such as:

Marketing automation

This refers to software specifically designed to automate marketing processes and increase the efficiency of various departments (marketing, sales, and customer service) associated with customer acquisition and retention. These repetitive tasks include social media, emails, and website actions.

The benefits associated with marketing automation include:

  • Improving customer experiences
  • Increasing the scope and scale of marketing campaigns
  • Increasing ROI
  • Testing new ways to increase revenue
  • Predicting and monitoring customer behavior
  • Converting leads into customers

Accounts payable

Accounts payable or AP automation refers to software designed to optimize various financial and accounting processes by extracting monotonous tasks and providing more enhanced visibility and control over financial data. This software allows companies to automatically process supplier invoices, keep a more in-depth, easily accessible, fully integrated ledger, and enhance company workflow.

The benefits of accounts payable automation include:

  • Accurate data processing
  • Better insight and transparency
  • Customized solutions
  • Improved relationship with suppliers
  • Better utilization of company talent
  • Easy accessibility
  • Live monitoring
  • More control

HR automation

HR (Human Resources) is essential to the success of a company. The HR position entails hiring new employees, training, knowing/understanding/complying with labor laws, and much more. Although you can’t replace the individual with automation, you can eliminate many of the tedious, manual tasks they perform. HR automation refers to the process of increasing the efficiency of the HR role by:

The benefits of accounts payable automation include:

  • Improving productivity due to expedited processing and data sharing
  • Improving employee turnover
  • Decreasing storage and printing costs associated with paper-centric companies
  • Maintaining compliance


‘So what does this mean for me?’

 Well, while automation is the perfect tool for businesses, it also comes in handy for consumers.


How are consumers using automation?

Automation plays a major role in the lives of consumers. It’s embedded in some of our favorite tech devices, such as:

Siri – Apple’s Siri is a digital personal assistant that performs automated actions such as search engine queries via voice commands and automatically learning customer behavior and routines to offer predictive recommendations and information.

Google’s assistant – Google’s personal assistant is essentially the same as Amazon’s Alexa and Apple’s Siri. The biggest difference is that Google has much more data to pull from to provide users with enhanced experiences. To activate Google’s assistant, you must first utter that now-famous phrase, “Hey, Google.” Once you’ve engaged, you can ask it anything you want, and it’ll have all the answers you need. You could also connect it to your appliances at home (i.e., lights, doors, water facets) to create a more immersive, automated experience.

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