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Is a Free Trial Really Free?

Is a Free Trial Really Free?

Curious about the types of movies and shows available on Hulu but aren't ready to commit? Want to binge-watch your favorite shows on Disney + without paying a dime? Or try a new beauty product before paying for it? Free trials make it all possible. In an ideal world,...

The Cable Syndrome

The Cable Syndrome

Once the life of the party, cable TV is struggling as streaming technology steals the spotlight in TV entertainment. Digital disruption many have finally caught up with paid TV after years of pundit predicting the downfall.  A raging global pandemic forcing Americans...

Why is Automation So Difficult?

Why is Automation So Difficult?

Properly done, automation improves efficiency and delivers matchless convenience, even at a personal level. Much of the current automation efforts whittle down processes to a few clicks of a button or a voice command. While convenient, this requires your direct...

What is MRR?

What is MRR?

With more than 2.1 million online retailers, the United States is the online shopping capital of the world. These companies depend on recurring revenue to stay competitive and continue their operations. Without exceptions, they normalize their recurring revenue into a monthly figure – MRR.

What Is It About Subscriptions?

What Is It About Subscriptions?

There's no denying it – we're living in a subscription universe.  A study by McKinsey shows that 15% of online shoppers are subscribed to one or more subscription services. This, in part, explains the meteoric rise in the value of subscription e-market revenue. In...